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Analyst - Small Business Strategy Marketing

Analyst - Small Business Strategy Marketing

locationNew York, NY, USA
PublishedPublished: 11/16/2024
Full Time

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally. At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.Join Team Amex and let's lead the way together.The Acquisition & Customer Marketing (ACM) team within the International Card Services Centre of Excellence (CoE) drives market success across a portfolio of 23 international markets. The way we acquire, onboard, and grow engagement with our prospects and cardmembers across ICS is more important than ever to continue to enable the strong trajectory of ICS and growth contribution to American Express.

How will you make an impact in this role?

This role is an exciting new opportunity as part of the International ACM organization to revolutionize the company’s future by attracting and acquiring new card members. ACM creates and collectively delivers the next horizon growth strategy, powered by investments, capabilities and marketing solutions that are customer centric, innovative, and scalableSmall business across Internationalis the fastest growing business unit in American Express, contributing large growth in revenue, considered a key strategic pillar to the company’s overall growth aspiration.Of the channels that drive acquisition, digital has proven to be the most critical fuellinggrowth over the past 3 years, with revenue growing 45% CAGR.The Analyst – Marketing role will contribute towards the strategic planning and execution towards growing Small Business acquisition. This is a fantastic opportunity for a problem-solving, “go-getter” to learn and grow in a fast-paced business environment and exposure to senior leadership. 
  • Collaborate closely with acquisition, customer and product CoE partners to monitor trends, facilitate capabilities roadmap and identify opportunities for growth across the acquisition funnel
  • Continuously optimize performance dashboards and reports in partnership with the analytics CoE, to drive support senior leadership with data-driven decisions with our marketing and business partners. 
  • Develop a synthesized plan for customer research with market research partners Amex Insights, to generate actionable insights that support our 2025+ growth ambitions. 
  • Consolidate the global SBS acquisition community by supporting the ACM SBS Growth Plan community calls and building a centralized pool of marketing best practices & benchmarks. 

Minimum Qualifications

  • 2+ years’ experience in marketing and / or equivalent background with transferable skills.
  • Highly analytical, showcasing a high degree of business acumen and critical thinking with ability to synthesize data into actionable insights. 
  • Excellent communication and presentation skills, showcasing potential to engage and influence multiple stakeholders sets and senior leadership. 
  • Self-motivated with strong project management skills, able to be organized and co-ordinate projects at scale. 
  • Ability to thrive in a fast-paced, collaborative environment, and manage multiple priorities across time zones.
  • Keenness to grow and develop into a strategically oriented thought leader within the financial services industry and acquisition space.  
  • Proficient in Microsoft Office tools (Excel, PowerPoint, Word)

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries 
  • Bonus incentives 
  • 6% Company Match on retirement savings plan 
  • Free financial coaching and financial well-being support 
  • Comprehensive medical, dental, vision, life insurance, and disability benefits 
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
  • Free and confidential counseling support through our Healthy Minds program 
  • Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.