US Head of Brand Communications
The US Head of Brand Communications will lead the newly formed Brand Communications team for CHANEL US. They will act as a strategic thought-leader and business partner to CHANEL’s three divisions and Corporate functions, crafting and executing strategic communication initiatives to enhance brand visibility, reputation, and engagement within the luxury sector.
What impact you can create at CHANEL:
- Develop and execute innovative PR strategies to amplify brand image and fortify Chanel’s positioning within the luxury market.
- Drive innovation and creativity on media plans that optimize paid, earned, and owned methods.
- Lead the vision of CHANEL’s celebrity and influencer strategy to increase image awareness and equity.
- Responsible for the localization and governance of the global strategy to address regional nuances and business needs.
- Develop and implement comprehensive brand communication strategies.
- Lead the planning and execution of integrated marketing campaigns, product launches, and brand events.
- Manage relationships with media partners, influencers, and brand ambassadors.
- Support CHANEL’s legacy of cultural engagement and oversee the local translation and execution of the Arts & Culture strategy within the US region.
You are energized by:
- People leadership, coaching, team culture and development.
- Developing and nurturing relationships with Publicists, Agents, Film Studios, Celebrities, VIPs, Influencers, and other influential community members.
- Staying engaged with emerging trends and innovation across the luxury retail, consumer behavior, and media landscape.
What you will bring to the team:
- Bachelor's degree in Business, Digital Marketing, or related field required; MBA preferred.
- Minimum 20+ years of experience in media management, public relations, consulting, finance and/or digital analytics, ideally within luxury and/or best in class brands.
- Excellent verbal and written communication skills, with a keen eye for detail and storytelling.
- Deep understanding of digital marketing, social media platforms, and emerging trends in consumer behavior.
Position Logistics:
- Partially Remote: Role requires a minimum of three days in-person office presence at the designated location/office.
- *Chanel, Inc. reserves the right to edit, change, or make exceptions on designations where circumstances where deemed appropriate.
Compensation:
- The anticipated base salary range for this position is $425,000-$600,000K. Base salary is one component of the total compensation for this position. Other forms of variable pay [may/will] be offered for this position. Other components [may/will] include bonus potential, benefits, and/or perks.
Benefits and Perks:
- Wellbeing resources include dedicated paid time off for wellbeing, 2-week August Office Closure and a Wellbeing fund
- Family and care giving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership)
- Generous paid time off policies to include vacation, holiday, sick and volunteer days
- 401K and other incentives
- Robust healthcare offerings; medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance Program
- Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking
Additional Information:
Chanel is a private company whose values are grounded in creating the conditions for people to perform at their best and feel fulfilled and confident in their work. We offer a unique work environment where individuals are encouraged to better understand the brand, the business, and motivations, so that together we can unlock the possibilities of growth. This is reflected in:
Diversity and Inclusion:
- At CHANEL, we are intentional in promoting Diversity & Inclusion. We foster respect, empathy and dignity for all. We believe strongly that the diversity of our people across the full spectrum of human differences is essential to our organisation and the connections we have with each other and our clients.
- We offer Employee Resource Groups in the US that are voluntary, open to all, employee-led groups formed around a shared identity or lived experience, whose aim is to foster a diverse, inclusive, and equitable community aligned with the values and missions of the communities they support.
Chanel Community:
- CHANEL Community empowers our employees to channel their passions, talents and sense of purpose to contribute to and learn from our communities.
- Employees are encouraged to take time off annually to volunteer through CHANEL Community. CHANEL also matches employee donations to select charitable organizations.
Sustainability:
- CHANEL Mission 1.5° is our climate action plan. It is focused on transforming the business in line with the ambitions of the Paris Agreement on climate change to limit the average global mean temperature increase to 1.5 degrees Celsius above preindustrial levels.
- Employees are encouraged to contribute to our US Sustainability efforts at the corporate level and within the divisions, through organized taskforces and initiatives.
Arts and Culture:
- We are committed to extending our legacy of cultural engagement. Global support includes the CHANEL Culture Fund, which supports a select group of leading art culture institutions across the globe, and the CHANEL Next Prize for the next generation of creative talent. US support currently includes Annual sponsorship of the MoMA film program, Tribeca Film Festival programs and Through Her Lens, Support of the Academy Gold Fellowship for Women and Sponsorship of the BAAND Together Dance Festival at Lincoln Center.
Fondation Chanel:
- Since 2011, Fondation CHANEL’s mission is for women and girls to be free to shape their own destiny. Through multi-year partnerships with financial and technical support, Fondation CHANEL is committed to improving the safety and autonomy of women and adolescent girls around the world, impacting over a million women and girls in its first 10 years.
- For more information, please navigate to the Fondation Chanel website here
Career and Leadership Development:
- We have dedicated in-house teams focused on supporting the onboarding of employees, developing leadership skills via custom programs like Imagine Chanel People, Heart of Leadership and group and individual coaching, and blended online and live classes offered on our Bloom platform and by skilled trainers, such as Shape Your Career, to develop career building skills.
*Chanel, Inc. benefits and perks are dependent on eligibility and subject to modification by Chanel at any time.