About us
Organization Profile: Life is Good is a positive lifestyle brand founded by brothers Bert and John Jacobs in 1994. The brand and privately held company are based on a foundational belief that optimism is not a soft philosophy, but a pragmatic strategy for living a happy and fulfilling life. Today, Life is Good is best known for its positive messages, artwork, and casual apparel for men, women, and kids. Strategic brand initiatives include many in-progress extensions into new industries and partnerships. The company donates a minimum of 10% of its annual net profits to help kids overcome poverty, violence, and severe medical challenges. The Life is Good Kids Foundation helps improve the quality of care delivered to over 1 million children every year.
Mission: To Spread the Power of Optimism.
Vision: A vibrant worldwide community of people who choose optimism to positively impact their lives and the lives of others.
Values: Optimism enables us to access the 10 most important values we have for leading a happy and fulfilling life. We call them the Life is Good Superpowers.
Unlike X-Ray vision, bullet speed, or Herculean strength, they're accessible to us all. Openness, Courage, Simplicity, Humor, Gratitude, Fun, Compassion, Creativity, Authenticity, and Love. By embodying these Superpowers every day, we positively impact our teammates, our products, our community and our culture.